Today's buildings are being transformed and revitalized in radical ways to reach a new generation of workers. Join this dynamic panel to understand forces driving the shift, how the market has responded and what the future holds.
The drivers behind a positioning strategy for any asset in today’s market are complex -- and quite different from even five years ago. The original drivers for aging buildings were more simplistic and revolved around providing a remodeled lobby for pedestrians or a valet drop off for visitors. Today, buildings are being TRANSFORMED, not merely being cosmetically upgraded. It was a full house when our panelists addressed WHY landlords transform their properties – tenant demands, changing workplace fundamentals, tenant densification, market pressures, real estate cycling, resale value, cultural context, and HOW architects provide solutions at the nexus of vision and practicality.
Moderator:
Carl Muhlstein, International Director, JLL
Panelists:
Bobby Peddicord, Executive Managing Director, Western Region, CBRE
Mike Condon, Jr., Executive Managing Director, Cushman & Wakefield
Michael White, Managing Principal, Gensler
John Clark, Director, Looking